We value the ever-changing culture and the products they produce. Each design reflects the people of the era and often gifts us with nostalgia creating sentimental value. At Fubutsushi we focus on ways to blend tradition with a contemporary frame of mind. We would like to introduce a deeper understanding of Japan by exploring the language as well as the goods and scenery associated with seasons, otherwise known as Fubutsushi（風物詩).
Our brand focuses on creating goods with a touch of poetry. Each design, each name will have a meaning of its own, in the hope to interest you to further pursue the depth hidden behind Japan as we know it. We design and create each shirt in a small unit so that we can pursue what is best fitting for each of the materials we find.
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